Laura M. FrancisBRAND ENGAGEMENT EXPERT
Growing consumer brands
Creating engaging campaigns
Improving customer journies
Driving on- and offline sales
Allow Me to Introduce Myself
Laura Francis, lover of fine bourbons, cheeses of all kinds, cyber sales, dogs (also of all kinds), sports, and the advertising industry.
Wearer of many hats for Inspire International marketing
Boston, MA, but I will always call St. Louis my home
What I've Done
What I Do
I've implemented campaigns, inclusive of video, search, social, display, website and POP that utilize 1st and 3rd party data to deliver the right message to the right person at the right time.
I have a proven track record of creating winning CRM strategies, including a +200% YOY lift in email sales and +400% lift in SMS sales at Papa John's.
I've led the international brand transformation of both Dunkin' and Baskin-Robbins and have played a pivotal role in defining their brand architectures and identity systems.
I've written compelling copy for more than 50 brands and organizations for various mediums, including: websites, emails, push notifications, paid search, social media posts, blogs, press releases, and case studies.
I have significant experience providing advertising, mar-tch, and loyalty/CRM consultation to executive leadership teams, often leading to an immediate impact on sales.
I create high-level social media strategies aimed to drive consumer engagement as well as business objectives. I've created social media corporate policies and brand guidelines.
What I Use
OTHER TOOLS OF THE TRADE: Google Tag Manager, Google Search Console, Google Firebase, iTunes/Apple Search, App Annie, Creative Manager Pro, Microsoft Office Suite, and basic HTML coding.
What I've Learned
GPA of 4.0
Double minor in Marketing and Psychology. Summa Cum Laude graduate. GPA of 3.86.